The four main elements in the diffusion of new ideas are:
(1) innovation, (2) communication channels, (3) time, and (4) the social system.
The example of ethnocentrism
1. some people celebrate Christmas because it is a tradition, while others don’t because it’s not a tradition in their culture. Some believe that their culture is the best because it has worked out for them and it is superior to them.
2. in American culture both husband and wives work to provide a comfortable life for their family and also share workload in their household since they both work outside as well. However, wives do not work outside in our country.
3. In the Ainun and Habibie film, when Habibie tried to show his invented, so Jermany humbled him because Habibie came from Indonesia.
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